[00:00:00] Scott: Hi, I'm Scott Fulton, the host of the Rebel Diaries podcast. This show will help you learn how to make work better for you, your colleagues and the organization you work for. I believe the modern workplace is broken for too many people with leaders and their teams, drowning in corporate complexity, information overload, and unnecessary levels of stress. 

[00:00:18] Scott: Having spent over 20 years leading disruptive high-performing teams who have won international awards for their impact. I've now dedicated my career to helping coach and train leaders and teams to deliver more value and impact at work whilst reducing the risk of burnout, overload, and wasted effort. 

[00:00:34] Scott: This podcast is dedicated to you and thousands like you who know work can and should be better.

[00:00:39] Scott: You'll get tips and insights from me as well as the amazing guests I invite to be the show, many of them have disrupted their industries and are thought leaders, speakers, and authors who have fascinating stories and advice to share. 

[00:00:50] Scott: Thank you for listening. I'm Scott Fulton and welcome to the Rebel Diaries show. 

[00:00:54] Kate: My diary emptied of weddings and I'd just signed up to do a business course. And actually the first session I'd had with my mentor, he literally made me cry he'd said, "yeah, this isn't really a business and this is unscalable, and I don't know why you're messing around with it, and I don't think I'm gonna let you come on the course!".

[00:01:15] Kate: People want vibrant images that stand out and that are really authentic. I wanted to do truthful, honest pictures that didn't look like stock imagery. 

[00:01:26] Kate: The clients that I'm proudest of will be the ones that you say, "actually, I know I need lots of pictures about me because annoyingly, when I post anything else, nobody interacts with it. I post a picture of me, everyone interacts", and they realize that, and they're like "come on, let's just rip that plaster off. Let's just get on with it, because I know it's necessary". 

[00:01:48] Scott: Kate is a branding photographer. She specializes in bright characterful imagery that tells your story and grows your brand. I did a photo shoot with her recently for my business. And I had lots of fun. So i thought it'd be great to get her on the show so you can hear her story

[00:02:03] Scott: Hi Kate. Welcome to the Rebel Diaries podcast.

[00:02:06] Kate: Hi Scott. Thank you for having me.

[00:02:08] Scott: Thanks for being here. To get us started, could you just give us a bit of background of your career path? What got you to doing what you do now?

[00:02:15] Kate: It's a bit long and tortuous. So we'll start, let's do it swiftly. Potted history. I started in television. I used to work at the BBC as a TV producer and director on things like gardener's, world country file, lots of documentaries. And the stuff I loved doing was when I was given a camera, told to basically make a story, go and follow people and decide what to do.

[00:02:38] Kate: Myself, I loved the freedom, I loved the creativity, and I did lots of arts documentaries that way, and it was, I loved it. . And then when the BBC left Birmingham and they went down to Bristol I decided to take redundancy, which was a hard decision, and I bought the camera with my redundancy money, a professional camera, because I'd always wanted to do still's photography.

[00:03:00] Kate: And basically that was it. I started doing wedding photography alongside. A little bit of freelance producing, directing and people kept trying to make me become a boss. They wanted me, if I followed the tele career, they wanted me to sit in an office and. be a series producer, be a more senior boss.

[00:03:16] Kate: And I didn't want to, cause I wanted to do the creativity bit. I was still doing a bit of freelance and I wasn't enjoying it. And I then one day just thought, I'm gonna pursue photography completely. And then pootled along with that, treating it really a bit like a hobby, but loving the creativity.

[00:03:34] Kate: And then covid. My diary emptied of weddings and I'd just signed up to do a business course. And actually the first session I'd had with my mentor, he literally made me cry cause he'd literal, he'd said, yeah, this isn't really a business and this is unscalable, and I don't know why you're messing around with it, and I don't think I'm gonna let you come on the course!.

[00:03:56] Scott: Really? Wow that's a motivator, isn't it?

[00:04:00] Kate: I literally left sobbing. Went and saw one of my friends and she was like you've just gotta prove them wrong, haven't you? So I contacted them again and said, I wanna do the course, but I'm going to go down. I need some help pivoting my business, and I wanna go down a business photography brand photography route. 

[00:04:17] Kate: And then, I'd done business photography for friends, so I'd done friends that were creative, I'd done shots for them, and it helped them with my storytelling from television. I'd helped them come up with ideas for their social media, for their websites, and we'd done creative shoots, but I'd.

[00:04:34] Kate: Didn't think that was business photography. I thought business photography had to be like men in gray suits with their arms folded and the camera shot from low and everything. Like what Gray washed.

[00:04:47] Scott: and stereotypical

[00:04:49] Kate: Really dull. Yeah. And really, and I thought, oh, no one's gonna pay for it to be my style. And then I started trying to find clients and I was like, Ooh, oh, this is a thing.

[00:05:02] Kate: People want vibrant images that stand out and that are really authentic. I wanted to do truthful, honest pictures that didn't look like stock imagery. . You wanna look the best version of yourself, but, and you need to attract your clients. But you don't have to be airbrushed with an inch of your life.

[00:05:22] Kate: You need to be normal. Cuz that's what we all want to see, people like us.

[00:05:25] Kate: Yeah. So that was it.

[00:05:27] Scott: That's interesting. So you had two different areas smashed together, which is how you get like innovation and something that's just a bit different. You had your photography combining with your, producer's eye in terms of your television work.

[00:05:42] Scott: Was that fair to say that gave you a kind of unique perspective that

[00:05:46] Kate: Yeah.

[00:05:47] Scott: with photography, you may not have had?

[00:05:49] Kate: No, I think that's completely accurate. I think because of my skills, because I got taught by the bbc, how to produce people, how to work with people, how to make them feel comfortable, but get them, persuade them to do what you want them to do as well in a nice way. And then the storytelling skills. So you're right, television is all about.

[00:06:13] Kate: Especially something like country file. What's the story? What's the narrative, what's the point? Don't show, don't tell me anything. Show at me. You've gotta show me what you mean and explain and don't tell me. So you have to work out with images, how you're gonna portray what you are trying to tell the audience.

[00:06:32] Kate: So it was, it does all fit together really well. So whenever I meet somebody and we're planning a shoot, I'm always thinking about. What do we need to show? What do we need, right? We don't just want profile pictures. What are we, what messages are we getting across?

[00:06:48] Scott: A lot of people just think branding's logos and colors and that's it. And I'd heard, I can't remember where it was, it might have been on a podcast, but that branding is a promise.

[00:06:57] Scott: It's what's your company's promise? to your customers, and that then goes into things like honesty, reliability, and all those kind of things was, and that was, that kind of stuck with me that your brand is your promise to your customer and you damage that brand by letting your customers down.

[00:07:14] Scott: Whereas some people think branding, as I said, just that corporate logo and that's it. So what, how does that feed into like your pictures then and tell, as you said, telling that story?

[00:07:23] Kate: Oh, yes. Okay. That's really good because I used to think And I think we did used to think this as as how things are always changing, how the market's always changing. I think branding used to be people would bang on and bang on about what is your, who is your client? You need to be attracting them.

[00:07:41] Kate: What are they after? , and I think that is still true, but I talk much more now about what are your values, what is it, you as a person. So what are your values as a business and exactly what is your promise? What do you set out to do and in everything you do. A lot of my clients tend to be compassionate, big heart.

[00:08:04] Kate: Very honest. They want, those are their values. Obviously it's things like, attention to detail and delivering and things like that, but it's really that. I think now especially, we want people that are honest and truthful. I'm going to, go that extra mile and you can and you can see that in how, if you don't use authentic imagery, if you're using stock imagery of random people around tables that have nothing to do with who you are, it's a bit weird.

[00:08:31] Kate: It's a bit,

[00:08:32] Kate: And I agree, branding is not your colors, it's not your logo. That's just something that people will remember. And will stick in their mind. I do think your brand colors in a shoot are quite important though, because I do believe in everything kind of being suffused with your brand colors.

[00:08:50] Kate: So when people see your purple and green, they'll go, oh yeah, that's Scott. That makes me think of Scott. And when people see bright colors, they think of me. They think oranges and reds and pinks. They go, that reminds me of Kate Hollingsworth photo.

[00:09:04] Kate: And do you think that is almost subconscious as well for people that they're not, maybe not even aware of that, but if you've got that kind of theme running throughout, that sounds like that's what you try and do,

[00:09:14] Kate: Yeah, no, completely. You're bang on there completely. People will not even know that it's happening and it'll look just more organized and more cohesive and more professional. You just, once you do that, so in a brand shoot, I will plan to make it all look as a similar vein because it just looks more professional.

[00:09:34] Kate: It just looks. Yeah, you've got your stuff together and you know what you're doing. You stand out in the crowd. And I really think that works. It's why when we see, we won't even realize it, but you see a font, won't you? And I'll go, oh, that's the Guardian , that's the same font as Nat West use, or I think the one that always I see a lot around here is one of the building societies, and I'm like, oh, that's good.

[00:09:57] Kate: But every time I see their colors and that font, I think of them.

[00:10:00] Scott: Even without even reading the logo or the 

[00:10:02] Kate: Yep. 

[00:10:02] Scott: That kind of recall for that. You mentioned using pictures to tell stories. Can we go, just go into a bit deeper into that? What kind of examples can you give that how you would work with clients?

[00:10:12] Kate: I was having a chat with a client just the other day and they'd had some images done before talking to me and we were talking about their images and the client said, oh, on my shoot, I was told now look happy.

[00:10:23] Kate: Now look sad. Now look thoughtful, now do this. And it just made me laugh cause I was like, what was the plan for those images? And they were like I dunno. I

[00:10:33] Scott: get a range of emotions. Look, pensive,

[00:10:37] Kate: I was like, did you use them? And she's not really. I was like, yeah. So whenever I plan a shoot, there's, every image has a purpose.

[00:10:47] Kate: Occasionally I might say, oh go and do that now. But most of the time it's all got a purpose. And we've already worked out what you are going to say to your audience and why you need those images. A storytelling image to me is one that everything within it works towards telling your story. So I have, I'm trying to think.

[00:11:12] Kate: Recently I have a copywriter and her values were all about mental health positivity, bright colors. Getting out and about and that kind of thing. And she needs to do a lot of posts about this. So we did the shoot outside, and one of the shots she's walking down a lane with trees. There's light behind her, so she's completely haloed by the light. So she looks really golden. She's smiling and looks really positive. She's got her dog with her. I think she's even looking down at the dog.

[00:11:45] Kate: There's all golden leaves around her, which is yellow's. One of her brand colors. She's wearing a yellow jumper and she just looked really positive. And there's another one of hold her arms up looking really positive, like just throwing her arms up and. they tell a story in that image. It tells here she is.

[00:12:05] Kate: She's positive mental health getting out there. But even the lighting emphasizes that brightness. The movement in the image shows how ebullient she is, and so I try that everything is telling a story. And even if if you've got a shot in an office that tells a story, Office have you picked? Why have you picked that office?

[00:12:29] Kate: What's the light like? Is it dark and moody? Is it bright and sunny? Is it do they look thoughtful, but for a reason? What's the story? Are they trying to talk about how hard they're working on something? Is it to show how are they smiling and looking really open with their body language to show how easy they are to communicate with?

[00:12:48] Kate: What are we trying to do with that? And what's the story? And I like to have a lot of energy and movement in my images. So even though they're a snapshot, people often say, oh, they look really there's about to be movement, or, I like to have that kind of energy that shows that people are real and they're going off to do something.

[00:13:06] Scott: So I guess it's also showing the people behind, it sounds like it's mainly for photographs of people. Is that correct?

[00:13:13] Kate: I love photographing people, like people is my bag. I just, I love hanging out with people and working with them, but I make sure. They have other images. So it's not just cuz you will have days where you don't wanna post an image of yourself and you'll get bored of seeing yourself. I try and do lots of other things that give you more scope to post, and this is where I love brainstorming.

[00:13:37] Kate: So it might be props, different props that are tools of your trade. It might be things that again, you wanna talk to your audience about. So times are really good prop clocks sand timers, egg timers. It might be books, it might be things that are personal to you. It might be. Tools of your trade.

[00:13:57] Kate: So if you're an artist, I've worked with some pottery makers ceramicists, and we did lots of stuff with their different tools and hands and wheels. And so there's always other things because I think you need to have more than just you because you will get days where I get days where I'm like, I don't wanna post a picture myself.

[00:14:18] Kate: I don't want that one today, which just humans aren't.

[00:14:22] Scott: Yeah. And do you see, I see it a lot. Kind of Conflicted a bit cuz. , people posting that. Selfies are one thing. This is different than selfies, isn't it? But there's almost a, some people might see it as a bit of narcissism, Hey, look at me, . Because you mentioned a lot of times posting, so are your pictures mainly used on social media or they also used in like brochures and slide decks and that kind of stuff?

[00:14:49] Kate: You're probably good at this, Scott. You should think about having a podcast

[00:14:53] Scott: Thank you.

[00:14:53] Kate: Yes.

[00:14:54] Scott: that in. I'm not gonna edit that out.

[00:14:55] Kate: I, yeah. It's always good for me to know where the images are going, but again, they're, it's I like to give a breath and , if they don't use them on social media, that's their lookout. So I will design them. So that we can use them on websites. So I'll do different shapes and sizes so they can be used as banners.

[00:15:18] Kate: And I do a lot for people's websites because I like doing those little detailed photos that help tell a story. So I work with the web developers so I know what they want. I know exactly what kind of images they're gonna want. They, and they'll, they love them cause they can use little bits of this, that and the other, just to feel space and make it brand cohesive and color. I also like to do kind of content guides for people to get them posting. So I like to come up with ideas and say, oh, you should use this picture with this idea cuz I know you're gonna wanna talk about X, Y, and Z with your clients or your ideal clients. And these images will go well with that. But I know what you mean about narcissism, but annoyingly I think it's.

[00:16:06] Kate: It's a balance.

[00:16:07] Kate: We all know who we want, we all know who we want to connect with, and some people will want to connect.

[00:16:14] Scott: It's a, it's about seeing the human behind the company, isn't it? Especially in a smaller business, if they're mainly who you're working with it's almost, disingenuous is probably too strong a word to use stock photos of like big teams and that kind of stuff. Cuz it could just be one or two people and it's not the actual

[00:16:30] Kate: Oh

[00:16:30] Scott: So I think actually if you can show the real people in. I was gonna say natural habitat, but then that natural environment where they work and or sometimes I guess it's staged. You might need to go to, let's just be open here. You've, I've worked with you recently. I work from home. And we went to a location for a photo shoot because it would be pretty boring if it was just loads of photos of me working from home.

[00:16:50] Scott: But then I guess, is that not quite genuine?

[00:16:54] Kate: No, that's okay. Yeah. I have had, the only time I've had an issue with this is when I was talking to a client, we didn't do it in the end and they, it was. They wanted to shoot. They were making a product, I won't say what, they were making a product outta their kitchen , which was pretty crummy.

[00:17:14] Kate: And we were talking about borrowing a friend's house with a beautiful kitchen. And that's, and we stopped actually we didn't plan, we stopped planning the shoot because they said, And I said I wasn't sure it was actually would work with their values and their honesty, and we decided to do the shoot once they'd got it moved into premises.

[00:17:34] Kate: But having said that, I think. going. I do offer a location finding service, and I do help people with finding spots to do their shoots in because I think it's important and I think the place, I often use a co-working spaces. And I think that's honest. I think that's fine because I think when we speak to people, we understand that most of us work from our front room or our kitchen with light issues and we know that These are images to show the best version of you.

[00:18:08] Kate: It's not lying because they're open spaces they're co-working spaces and they've been picked because they reflect the person in their business and they reflect the kind of thing that you could do and you would do. And I would go to a co-working space and and that's where you meet people and you network and you, and we work in tand with people.

[00:18:29] Kate: I think what the good thing is being honest. What you look like and being honest about the first thing we all do, I do when I look on a website, is I go to the about me page. I'm like, who are they? Because you wanna see, oh, do I wanna turn they smiley? Let's, I'll give them a ring now. So I think it's really important that they are you 

[00:18:50] Scott: Sometimes you get those cartoon versions of people on about pages, don't you? I think that's, I dunno, I see that as much these days. It used to be quite a thing, certainly in digital agencies, it's like caricatures of people, which I guess helps. They might not wanna show the real face or it's just seen as trendy or quirky.

[00:19:07] Kate: Yeah. I don't mind it. But I think that everybody. Has something about them that's absolutely gorgeous and beautiful. And I think that I enjoy capturing that. And I think I have a, all of my clients, none of them wanna be in front of a camera.

[00:19:23] Kate: None of them wanna be, Hey, it's all about me. But I think they realize they have to, in this current market and some of my. . Weirdly, the cl clients that I'm proudest of will be the ones that you say, actually, I know I need lots of pictures about me because annoyingly, when I post anything else, nobody interacts with it.

[00:19:42] Kate: I post a picture of me, everyone interacts, and they realize that, and they're like come on, let's just rip that plaster off. Let's just get on with it, because I know it's necessary. 

[00:19:53] Scott: Yeah. 

[00:19:53] Kate: feel really proud when I see them sharing the images. Cause I'm like, oh, they've got it. And everyone's following them and they're starting conversations and those conversations will lead to who knows what.

[00:20:04] Kate: But I think this part of the modern world we live in, but you can decide what you write to go with those posts. And it doesn't have to be narcissistic.

[00:20:12] Kate: It can be about other things.

[00:20:14] Scott: Yeah. And I guess I've heard you say it's the images are designed to help people. Stop scrolling, aren't they? Cuz people are just like, scroll scroll scroll loads of noise on social media and I guess you aim to get them to stop.

[00:20:30] Kate: Yeah, it

[00:20:31] Scott: if I guess people can, I wonder, there's probably some tests or signs behind it.

[00:20:36] Scott: But how many people are just a condition now to register subconsciously stock image and just like swipe past it without even thinking. That'd be quite interesting to measure 

[00:20:45] Kate: I need that 

[00:20:46] Scott: actually this is real, this is genuine. 

[00:20:48] Kate: What's embarrassing? Yes. And 

[00:20:50] Scott: these free photo sights and then you see keep people use the same image

[00:20:54] Kate: Yes. That's the thing that's most embarrassing. I will look through a lot of corporate sites when people get in touch with me who have bigger companies, and I'll go, oh, I've seen that meeting in 10 other places. Why are

[00:21:06] Scott: and it's like when you get like the, I dunno, you're like I, obviously this is a visual podcast, but it's the people looking at the slides or the finger touching your screen to represent digital and then there's all these like ones and zeroes flying out from their fingertip.

[00:21:22] Kate: Yeah,

[00:21:23] Scott: It's quite stylized, but yeah, you

[00:21:25] Kate: I can't, I can, the thing that I can never get over is that obviously, Beautifully shot with amazing light, and they still look so fake because they're people who are models who don't know each other. So you've not got that connection. You've not got them actually really listening to each other or really belly laughing at something because it's all so polite.

[00:21:47] Kate: It's oh, rather

[00:21:49] Scott: For people who cannot see Kate. She's kind, I dunno how to describe what she just did. It was like a kind of fake laugh thing.

[00:21:58] Kate: A polite, weird laugh with a rosebud mouth. Yeah.

[00:22:02] Kate: Ooh, I'm 

[00:22:02] Scott: if that helps people. That

[00:22:03] Kate: Do that help? I thought it was a very good description. 

[00:22:07] Scott: So you've probably photographed taken hundreds of thousands of photographs by now. Have you got any horror stories or embarrassing things you can share without naming any clients?

[00:22:19] Scott: Or maybe it was your own horror story 

[00:22:21] Kate: okay, I won't. Oh God, touch wood. I haven't had any hideous moments with brand photography, but I do still do the odd wedding mainly for the Kate Hollingsworth photography family. I like to call us, so anybody who I've had as a client or past client if one of their family or best friends gets married, I will photograph them.

[00:22:42] Kate: If people find me, I'll. So I I've hidden my wedding website, but if people like, so I do still do the odd wedding, but I've had quite a few wedding disasters because I you probably can't tell if I'm just listening, but I'm quite enthusiastic and I give The whole of myself to a shoot.

[00:23:02] Kate: So I'm very busy. I work a bit like an a photographic ninja. I'm everywhere to get enough coverage to get beautiful shots, though that you'll never get bored of your shot. So I should have probably said that earlier. I shoot everything from multiple angles so that you'll always have enough shots so you, whenever you are using, even if it's a shot in the.

[00:23:25] Kate: Location it will always look different. But so weddings. I used to do a lot of weddings and they're full days. They're massive, they're crazy. I've often traveled to get to them I have lost my car keys on no less than three separate occasions. Once , I once, I lost them after doing portrait shots and I was lying on the floor in a field and got up and couldn't find them and my poor mum, I had to phone my mum and say, could you drive out with a spare set? And then she came with a torch and we walked up and down the field until we found them another occasion.

[00:23:58] Kate: oh my gosh. Another occasion I lost them in the middle of a forest and we had to go out and find them the next day. And my husband had to drive out with a spare set and we found them. And the third occasion, this was the worst. I had just finished doing the wedding. The church bit our everybody else had rushed off to the reception. Jumped into the car and I had an old car, and I threw my camera bag into the boot, closed the boot, and then went, oh. The car keys are in the camera bag and I was miles from home. I was like two hours from home. So I phoned my husband, I was like, I dunno what to do. I'm in full panic mode now. And he was like, what's near, I was down in, it was in a rural church.

[00:24:45] Kate: I had to sprint to a local pub, go up to the bar the rac, the AA, are. At least an hour away. I've got to get to the reception. Can anyone help? And some poor guy came out of the pub with a sledgehammer and we had to smash a window to get into my car to get me the wedding.

[00:25:03] Scott: Can I suggest a key chain might be an advisable accessory to avoid those

[00:25:08] Scott: happening 

[00:25:09] Kate: sure, I'm not sure I should tell this story. Is that not are people just gonna think I'm some kind of chaotic, crazy woman? It's never happened on a brand shoot

[00:25:18] Scott: Okay, I've definitely got a title for the episode, which is photography Ninja, the Kate, the Photography Ninja. That's gonna be the title of the episode.

[00:25:28] Kate: I like that. I

[00:25:29] Scott: Any embarrassing stories from. The weddings from the actual bride walks out on the groom on the day, any of those kind of stuff,

[00:25:39] Kate: God. 

[00:25:39] Scott: Awkward moments where you're like, oh, do I photograph that or not?

[00:25:43] Kate: No. Do you know what? No. All of my couples are lovely madly in love and have been really kind, sweet. The clients I I tend to gather are lovely and basically treat me as one of the family. So they're always really good days, and I've often been sat on tables with lovely guests and they always feed me and they always want me to drink.

[00:26:04] Kate: And I'm like, no, I can't drink alcohol. I'm driving and I, this is my job, . No, I have lovely clients. Touch wood again. I've nev I am really lucky with the clients I get. They don't crazy people don't tend to come anywhere near me and book me like divas or bridezilla. 

[00:26:20] Scott: So any advice, dos and don'ts if somebody's thinking about brand photography and of course hire you, of course is gonna be the first answer.

[00:26:28] Kate: I would say biggest thing when picking a photographer is check, check. You're gonna get on, because that's what I say. I have always said it. My weddings and I always say to my brand suits, let's have a chat first. Check. that, you'll already have had a nosy around their feeds around their website, but you need to do a zoom call if you, or meet in person and check you think you like the person because you need to be comfortable with them because you need to be able to be you.

[00:26:57] Kate: You need to be able to say, I don't actually like this about myself. Can we not photograph me from. This angle or this, it's, they're your shots. It's okay to say that, it's okay to say, I prefer my left side to my right side. It's okay to say don't, please don't photograph me below the waist. That's okay.

[00:27:16] Kate: So make sure you like this photographer. Tell them what you do and don't like, think carefully about what you think you'd like to show before you speak to them. Have some ideas and be willing to listen to their idea. But you equally, you don't have to go along with everything they say. I say to my clients, I'm gonna challenge you.

[00:27:35] Kate: I'm gonna suggest stuff. If you don't wanna do it, you just tell me. That's fine. I'm never gonna be offended. And if, and we'll try things and if it doesn't work, you'll never see it. So don't worry, I'm never gonna make you look at pillock that's an okay word. I'm never gonna make you look silly.

[00:27:51] Scott: So one of the questions I ask all my guests is, if you could take one book with you to a desert island and you're trapped to the rest of your life, what would it be?

[00:27:59] Kate: That's really tricky because I'm an avid reader. I read heaps. So a lot of my, one of my ideal clients, I've photographed a lot of them a copywriters because we have a lot in common. I'm obsessed with words, so it'd be my Kindle, is that a cop act? Because I've got so many books on there.

[00:28:16] Kate: But a book that I revisit an author, I. Who's an author that I love, I'm trying to think. There's a book I've got that I can't remember the title. It's a photography book that I give to everybody who's interested in photography and it's about portrait of photography and how to engage with your Subject, and I love that book because it speaks volumes to me.

[00:28:38] Kate: It's what I am all about. It's about engaging with the people, concentrating on making them relaxed and getting the best images out of them, but also looking at your surroundings, your framing, your light. What's in the picture that tells the story. And then, and I love that book and I have given it to loads of fledgling photographers and they're always like, oh, that's an amazing book.

[00:29:01] Kate: And it's really old, and it's got one picture on each page and like little bits of writing about it. And it's a gorgeous little book. So I'll try and find it and send you the link.

[00:29:11] Scott: Yeah, I'll put that in the share notes. Great. Kate, it's been great chatting. If anyone wants to work with you, what's the best way for them to get a hold of you?

[00:29:17] Kate: Go to my website, www.brandphotographybykate.co.Uk or follow me on Insta Instagram, which or LinkedIn. 

[00:29:32] Scott: Kate, it's been great chatted you. Thank you for being on the show.

[00:29:35] Kate: Ah, thanks for having me, Scott. Loved working with you and I've loved in the podcast. This my first podcast ever.

[00:29:41] Scott: Awesome. Thank you.

[00:29:43] Scott: A big, thank you for listening to the Rebel Diaries show your time is precious, so it is appreciated. If you enjoyed this episode, be sure to hit that subscribe button in your podcast app of choice so you don't miss the next one. There's a new episode every Monday morning, ideal for your commute to work or early morning walk. 

[00:30:01] Scott: Until next time, take care be a rebel and deliver work with impact.