Rebel Diaries

Nicole Bearne - Company, Team And Individual Performance At The Cutting Edge Of Formula 1

Nicole Bearne Season 1 Episode 32

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0:00 | 35:19

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Nicole Bearne has 25 years’ experience of Board-level operations in the fast-paced world of Formula One Motor Racing. She is currently Head of Internal Communications, Employee Events and Corporate Social Responsibility at the 8-time world championship-winning Mercedes-AMG Petronas Formula One Team. Nicole’s experience encompasses employee communication and engagement with high-performance teams in the world’s most technologically advanced sport.

 Nicole has a degree in Russian and International Relations, a post-graduate Diploma in Internal Communication and a Masters’ degree in Organisational Behaviour. She is a Member of the Chartered Institute of Public Relations (MCIPR) and an Accredited PR Practitioner.


What Scott discusses with Nicole:

  • How the organisation is a 24/7 operation
  • How the race team is works remotely from 24 different locations around the world and the communications challenges this creates 
  • The key role leaders play in sharing communications in face-to-face meetings
  • The applied science division that provides solutions outside of F1
  • How the strategic intent for the company is planned each year...
  • and how that filters down to every single member of the company to keep alignment
  • How the car is redesigned every 20 minutes every day
  • Being a data driven organisation
  • How the company operated during COVID
  • The problems with employee surveys and suggestion schemes 
  • And much more...


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